The Challenge

A funded startup was investing heavily in performance marketing but seeing minimal returns. They had no clear brand positioning, their messaging was inconsistent, and their website looked busy but converted no one. The founder was playing the role of CMO without strategic direction.

The Strategy

We began by defining the startup’s core purpose, audience, and category narrative. Instead of producing more content, we built a story framework that every piece of communication could align with.

Execution

• Brand positioning and messaging architecture

• Redesigned landing pages focused on clarity and conversions

• Built founder-led communication and content strategy

• Reorganized media spending with measurable outcomes

Outcome

Within 60 days, the startup reduced wasted ad spend by 40%, increased lead conversions by 3.2x, and finally gained a clear narrative that aligned the entire team.